Coverage: Astro 马力全开庆丰年
Press Conference
Kuala Lumpur, 22nd November 2013 – Astro with its Chinese New Year main theme “马力全开庆丰年”, motto “一路有你梦飞扬” will be launching a series of programmes towards
2014 Chinese New Year. Apart from having the new Chinese new Year song albums
and CNY eve celebration, latest Astro CNY movie “一路有你” will also be screened in cinema on 30th
January 2014. The movie promises to bring the similar joy and laughter to the
audience after three years hiatus from the previous Astro CNY movies.
Astro 中文部总监朱志恒has
explained regarding the main theme “马力全开庆丰年”. Next year will be the year of Horse in Lunar
calendar. The theme is to encourage everyone to chase their dreams with full
force in this upcoming year. In
conjunction with the year of horse, Astro has also invited popular artist 林行瑞to design the
iconic zodiac character for this upcoming Lunar year, which is named as 马力.
Since Astro has released their first CNY iconic zodiac character吉祥物 “舞虎” during
the year of tiger and has released other iconic zodiac characters for the
following years such as 开心龙 and Ulala. All of these characters have
been well-received by the local audience. 开心龙 was
even featured in some educational comic and animation of “十万个为什么” and
has been well-loved by the students and teachers.
Well-aware that Chinese New Year is a
very important festival for the Chinese community, Astro has put in all of
their efforts in providing a variety of programmes and events for the audience
to get involved in. Astro has demonstrated their “Go Beyond” spirit in giving the best for their viewers.
Zodiac character吉祥物 “马力”
doll will be having their premiere sales from 17th-19th
December 2013 in Tesco Hypermarket
nationwide.
“MY Astro马力全开庆丰年” CNY Album: More than 60 artistes are
involved!
More than 60 celebrities from Astro, My FM and Melody FM are involved in the production of the upcoming CNY album.
This album will be consisting of 10 songs whereby half of it will be new songs
including the hit singles “梦想动起来”,
“好心有好报”from
Astro celebrities, “Kuda Kuda” from
My FM Dj, “新鲜” from Astro 新秀帮, “祝福你 恭喜你” from 欢喜福建帮. Another half of the songs are from Melody FM
FJ, 经典名曲唱将,
Astro 小太阳家族
and other Astro 本地圈celebrities.
All the artistes have different
appearance and style in each MV. The most difficult challenge is during the
filming for the song of “梦想动起来”
whereby they have to perform “The Cup Dance” under the sun in the middle of the
street. The MV was filmed at different settings and has also featured a lot of
youngster and senior citizens from the public apart from the great lineups of
artistes who sang for the song. The filming for this MV has taken 4 days and
was shot at 9 different places. We have seen the premiere of the MV during the
press conference and we think it’s great!
Distributed by Multimedia Entertainment Sdn Bhd, “My Astro 马力全开庆丰年” CNY
CD and DVD album will be released on 15th December 2013.
Astro Chinese New Year Countdown To Be Held In
Ipoh!
“My Astro 马力全开庆丰年” Chinese New Year Countdown will be held in Ipoh for the first time next
year. In the past 6 years, Astro CNY countdown was held in Selangor. This
coming year, Astro will be organizing the grand countdown event in Ipoh 观音洞 and
will be having a close-up interaction with the local population during the CNY
eve. This event will be held on 30th January 2014, 9pm and will be
broadcasted LIVE via Astro AEC &
Astro 全佳HD.
Apart from the grand celebration in
Ipoh, 林德荣,
萧慧敏,林震前and 林家冰 as the hosts
alongside with hundreds of celebrities will also be performing and celebrating the
CNY eve simultaneously at 7 different states including Malacca, Penang, Johore,
Kuala Lumpur, East Coast, Kuching and Kota Kinabalu. This is the Astro CNY
countdown with the largest coverage ever.
“一路有你” Brings Laughter To The Screen on 30th
January 2013
After a long wait, director 周青元 (Chiu 导) have finally come back with his
latest movie “一路有你” which
will be shown in cinema from 30th January 2014 onwards. This is the
third movie from Astro after 2011 “大日子Woohoo!” and 2012 “天天好天”.
“一路有你” will
be composed of elements from the previous two movies including the warmth, touching
moments as well as humors and laughter which can present the value of family
bonding and human interaction into a film that will definitely enlighten the
audience. This movie will be featuring the beautiful sceneries from Cameron
highlands, Penang, Kedah, Malacca and Johor.
The story is about a conservative
uncle, 全叔叔
who has been living a retiree’s life peacefully while anticipating for his
daughter 美蓉
return after she has gone overseas for her studies. When his daughter returns
to home, she brings along a foreigner who is actually her fiancé, 班杰明back to home. He doesn’t
like 班杰明
that much and he has objected his daughter to marry 班杰明. If they really want to get married, 班杰明 has to organize
the Chinese style wedding and has to follow全叔叔 to send the invitations to the relatives. How
will the journey end up to be? Let’s find out this upcoming January 2014.
This movie is filmed over many states
in Malaysia and some of the scenes were documented from the real Chinese
cultural celebration at different states. Another extra fact about this movie
is, there is a lot of celebrities cameo appearance. However, the celebrities
have acted more like “kelefeh” (extras) in this film while the real local
citizens from different states were the real main characters in this movie. “一路有你” has
been premiered in the recent 2013 桃园电影节 and
has received many positive remarks. In fact, it has become the movie with 2nd
best ticket sales during the festival in Taiwan. This has made Director周青元 more confident
about the movie and he hopes that the similar outcome can be achieved in
Malaysia too.
As a treat to the audience, Astro has
also announced that there will be a premiere of this movie “一路有你” on 18th January 2013 at 11
different places. The whole premiere event will be documented and broadcasted
LIVE for the Astro audiences. The documentary will also include the LIVE
interview of director 周青元
as well as the celebrities who will be present during the event.
Published by WLJack.
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