~ Loong-Updates~ (Malaysia Entertainment & Event Updates Blog ) : [Sponsored Video] Asus And Intel Present: Fonepad is calling! Perfect Combination of tablet and smartphone, powered by Intel Inside!

[Sponsored Video] Asus And Intel Present: Fonepad is calling! Perfect Combination of tablet and smartphone, powered by Intel Inside!

Nowadays, smartphone and tablet have become part and parcel in our life because these gadgets have made our life more convenient than ever. Smartphone is very easy to be carried around but tablet has a bigger screen which eases the users in reading or doing their works. Thus, it has always become a dilemma for the consumers in choosing whether to get a smartphone or a tablet. Of course, getting them both would be a good idea but it will be costly to own two devices separately. So, what is the solution for everyone?

With the collaboration between Asus and Intel, they now present an alternative for everyone who wishes to utilize both categories of device at the same time, #fonepadiscalling! The Asus Fonepad series with intel inside combines the capability of a tablet and the convenience of smartphone together into one!

Life is a mashup of family, friends, work and play! If we could make it all connected in our worlds, why we do we need to keep our devices separated? Let’s watch the video and get inspired!

Asus Fonepad with Intel Inside! Announcement of “Fonepad is Calling” Campaign!

“Is one device able to fit your personal, social and professional life?”

With the announcement of this creative collaboration titled “Fonepad is Calling” on 20^th November 2013 in Taipei, ASUS and Intel® have sparked a global conversation about the rapid-growing ‘phablet’ category of large-screen smartphones! The campaign will run from 20^th November 2013 onwards until the end of February 2014 and its aim is to expose the people more regarding the emerging category of device which is believed to be one of the leaders in this era of technology!

The campaign supports two brand new Android tablets with 3G telephony features that are recently launched, namely ASUS Fonepad Note 6 and ASUS Fonepad 7. Both of these spectacular tablets are are powered by Intel.

Fonepad Note 6 running the Intel Atom™ processor Z2580.

Fonepad 7 running the Intel Atom processor Z2560.

These two new Fonepad models were announced during IFA in Berlin, Germany on 4^th September 2013. They are both the innovative gadgets in the emerging category of phablets!

The “Fonepad is Calling” campaign is an extension of Intel’s collaboration with ASUS.

The “Fonepad is Calling” online video is the main limelight of the campaign. It provides inspirations to the consumers and educates them regarding how well Fonapad could fit in into their life. The Fonepad is a masterpiece, which combines the greatness of both tablet and smartphone. It allows the consumers to seamlessly move between their personal, social and professional life.

Some of the features of the campaign video include:

-Real-life characters of different ages and professions

-Slightly exaggerated contexts were used to highlight the seamless transformative moment when people receive phone calls while using a gadget which traditionally only has tablet functionality.

-The benefits of multitasking has been showcased for a wide range of people with totally different professions – from businessmen to teenagers, from a bomb squad to a loving couple, from Chinese granny to dentist! This is a creative way of demonstrating the product’s features rather than the usual ways of presenting it in a long list.

- International cast of comic actors were starred in this video. They took the script to a whole different level!

- Prioritizes on online placements in order to engage the millennials where they are!

The Prominent Growth of Phablet Market!

The combination of the words ‘phone’ and ‘tablet’ gives us the new term, the Phablet! It comprises of a smartphone with a five inches or larger screen size. It is expected to be a hit this holiday season!

Jeff Yang, the Asus Marketing Director said, “ASUS design thinking philosophy begins with the idea that technology must adapt to our ever-changing lifestyles, and not the other way around - this is why ASUS was one of the first companies to launch a 7-inch phablet globally.”

“Phablets are still a new form factor, so there is a real opportunity to spark conversations to answer the many questions that still linger in consumer’s minds. Questions like ‘is one device all I need,’ or ‘is there such a thing as too big’ or ‘am I really buying a phone, or a tablet?’ In order to encourage millennials to have these conversations, we have worked hard to ensure ‘Fonepad is Calling’ is entertaining, social by design and omni-channel. It will be fun watching the debate take shape.”

“With Intel Inside, the ASUS Fonepad Note 6 and ASUS Fonepad 7 offer the amazing combination of a phone and a tablet in one device, as a convenient option for the growing number of consumers who spend more time on their smart phones consuming social media, music and games rather than on voice calls. We believe people will easily see the value of this innovative form factor through the ‘Fonepad is Calling’ campaign.” stated Ryan Baker, Intel Global Partner Marketing.

Extra Facts

The Asus Fonepad Note 6: The smaller, But only in size!

It is small enough for your pocket but big enough for your life! This palm-sized wonder allows you to sketch up doodles, jot down important notes and hover over files previews with stylus!

Besides, it also allows you to snap up pictures with the 1.2 MP front/8 MP rear camera and SmartCrop apps allows you to edit at ease.

The specifications of the incredible device are as listed below:

*Main Spec.*	ASUS Fonepad Note 6 (ME560CG)
Operating System	Android 4.2.2
CPU	Intel Atom Z2580, Dual-core 2.0GHz
Modem	IMC6360
Display	6”, 1920 x 1080 (Full HD), Super IPS (380 nits) Scratch resistant glass with anti-fingerprint coating
Storage	16 / 32 GB ASUS WebStorage 5GB (life time)
RAM	mDDR2 2GB
Connectivity	802.11 a/b/g/n, WiFi Direct, Bluetooth 3.0
Location	GPS, A-GPS & GLONASS
Main Camera	8MP, auto focus
Front Camera	1.2MP
SIM card slot	Single Micro SIM
Connectors & Input / Output	1 x Audio Jack (Head Phone / Mic-in) 2 x High dual front speaker (TBD) 2 x Digital Microphone 1 x Micro SD Card Support (Up to 64GB) (TBD) 1 x Micro-USB port 1 x Receiver
Sensor	Motion sensor/ proximity / ambient light sensor / gyro sensor / e-compass
Battery	3200mAh irremovable , 6.5 hours
Talk time	3G Talk Time : 17 Hours
Standby time	2G standby: 490 hours, 3G standby: 334 hours
Browser	HTTP / Google browser / YouTube browser / Facebook / Google+
Messaging	SMS / MMS / Email / IM
Video	Video Playback: MPEG4 / H.264 / H.263 @ HD 1080p Video Recording: MPEG4 / H.264 / H.263 @ HD 1080p (TBD)
Picture	JPEG / PNG / GIF / BMP (TBD)
Audio	MP3 / 3GP / AAC / AAC+ (TBD)
Color	Black / White
Dimensions	164.8 x 88.8 x 10.3 mm (WxDxH)
Weight	210 g

Asus Fonepad 7: A mobile powerhouse!

Experience a brilliant imagery wherever you are with Asus Fonepad 7! Its 7 inch, 1280 x 800 HD screen can allow you to fully immerse in a movie, a presentation or game on the sharp and crystal clear screen! It also allows you to capture important moments in your life with a

1.2 MP front/5 MP rear camera, then show off on the HD display!

Other great features of Asus Fonepad 7 include:

*Main Spec.*	ASUS Fonepad 7( ME372CG)
Operating System	Android 4.2.1 Jelly Bean
CPU	Intel Atom Z2560, dual-core 1.6GHz
Modem	IMC6360
Display	7” 1280 x 800 (WXGA) 216 PPI*, IPS
Storage	8 / 16 / 32GB ASUS WebStorage 5GB lifetime
RAM	1GB
Connectivity	802.11 a/b/g/n, Bluetooth 3.0
`Location	GPS, A-GPS & GLONASS
Main Camera	5MP
Front Camera	1.2MP
Vibrator	Yes
SIM card slot	Single Micro SIM
Connectors & Input / Output	1 x Audio Jack (Head Phone / Mic-in) 2 x Face Front High Quality Speakers (SonicMaster) 1 x Micro SD Card Support (Up to 64GB) 1 x Micro-USB port 1 x Receiver
Sensor	G-sensor / proximity / ambient light sensor / e-compass / hall sensor
Battery	10 hours / 15Wh Li-polymer / 3950mAh irremovable
Browser	HTTP / Google browser / YouTube browser / Facebook / Google+
Messaging	SMS / MMS / Email / IM
Video	Video Playback: MPEG4 / H.264 / H.263 @ HD 720p Video Recording: MPEG4 / H.264 / H.263 @ Full HD 1080p
Picture	JPEG / PNG / GIF / BMP
Audio	MP3 / 3GP / AAC / AAC+
Color	Sapphire Black / Diamond White
Dimensions	120 x 196.8 x 10.5 mm (WxDxH)
Weight	328 g