[Official Press
Release] ASIA NEW STAR MODEL CONTEST 2014 - FACE OF MALAYSIA: JOURNEY TO THE
GRAND FINAL
Date: 29th
November 2013
Time: 7.30pm
Venue: Paradigm
Mall, Upper Atrium, Level UG
On the evening of 29th November 2013, the lives of four extremely
promising star models will be transformed forever at Paradigm Mall, during the conclusion of the Asia New Star Model Contest
2014 - Face of Malaysia (FOM)! One female and one male winner, together
with their respective first runners-up, will receive the honour of representing
Malaysia this coming January in Seoul, Korea, for the annual Asia New Star
Model Contest (ANSMC).
Proudly presented by Paradigm Mall, the FOM aims to discover the
next crop of top star models in Malaysia who are not only bestowed with the
talent of modelling, but also possess potential star qualities. Aside from
resident judges Amber Chia and Benjamin Toong, the esteemed panel of judges for
the grand final will also consist of President of Korea Po Makeup Association:
Ahn Mee-Ryu, International Director of Korea Model Association (KMA): Raulen
Lee, as well as Advertising & Promotions Manager of Paradigm Mall: Lew Wen
Feng.
Originally, only one female and one male representative will be
sent to compete at the ANSMC, which will be held in conjunction with the
prestigious 9th Asia Model Festival Awards. However, after having personally
seen the potential in the finalists, representatives from the KMA applauded the
quality and decided to allocate additional slots for one more female and one more
male representative from Malaysia. This marks the third year running in which
the ANSMC will have representatives from Malaysia competing for an excellent
opportunity to make their debut on a global arena.
From over 500 online applicants, 100 were called back for the live
audition, but only 20 were named as finalists. After stages of challenges and
eliminations, only the last 14 standing are in the running to become the next
Face of Malaysia. After about three months of whirlwind activities - which
included live auditions; debut appearances at a press conference; makeover session;
professional training sessions covering basic makeup, basic hair styling, the
art of posing, and catwalk; challenges involving photo shoots, runways,
styling, hosting, and video commercials - it all culminates in this grand final
show down.
For the first time ever, FOM also took on the form of an online
reality show this year, where te webisodes will be aired on its official
YouTube channel [AMFA Malaysia - http://bit.ly/1ecrx7r
] between 27th September 2013 and the first week of December 2013.
Apart from their all-expenses paid trip to Seoul, both the female
and male winners will also become the 2014 faces of Paradigm Mall, in which
they will be walking as celebrity models for the Paradigm Mall Fall/Winter 2013
fashion week. Additionally, they will each also walk away with products worth
RM2,000; return Air Asia tickets to Hanoi, Vietnam; modelling courses from Amber
Chia Academy; and a fashion spread with Keith Kee Couture.
“This marks Paradigm Mall’s second installation of Paradigm In
Style and we are proud to be working together with Amber Chia Academy to host
the Asia New Star Model Contest 2014-Face of Malaysia. It is our pleasure to
work with Amber, one of Malaysia’s most recognized celebrities, in conjunction
with Fall/Winter Fashion Week and we are positive our shoppers will be thrilled
as well. We will continue to host more of such exciting events!” says Mr. Kenny
Wong, Director WCT Holdings Berhad & Paradigm Mall.
The Asia New Star Model Contest 2014 - Face of Malaysia is proudly
supported by Paradigm Mall as the title presenter. Other generous sponsors
include Air Asia (Official Carrier), Arirang Korea’s Global TV, Amber Chia
Academy (Official Makeup Academy), Runway Productions (Official Event Company),
Sapporo (Official Beverage), Butter Factory, Philips, Premiere Hotel Bukit
Tinggi, Occam Studios, Celeb Trendz (Official Hair), Real Pixel Studio, D’italiane
Kitchen, Kitschen, Keith Kee Couture, A Loft of Things, Aim Max Media, Custom
Made, and Manoah Consulting.
