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Tuesday, 9 September 2014

Video Coverage: Joyce Chu 四叶草 Live Showcase @ Atrium, Fahrenheit88

Video Coverage: Joyce Chu 四叶草 Live Showcase @ Atrium, Fahrenheit88

Kuala Lumpur, September 2014 -  Parkamaya, an Asian fashion concept store in Fahrenheit88 has presented to the mall shoppers and fans of upcoming Malaysian singer Joyce Chu, the solo showcase of the “Malaysia Chabor” LIVE at Atrium Fahrenheit88, KL a few days ago. Our team from & have been given the opportunity to do a coverage on the event.

Date: 6 September 2014
Time: 3pm
Venue: Atrium, Fahrenheit88

Video Coverage:

Joyce Chu 四叶草 has performed 3 songs during her showcase including I’m yours, Cup & Malaysia Chabor. She appeared with a lovely dress along with her ukulele when performing the songs.

After the showcase, she proceeded with her meet and greet session located at Parkamaya, 3F, Fahrenheit88.

A lucky draw was done and 10 lucky fans were able to win some prizes from her which consist of gifts from Parkamaya’s latest retail outlet brands including Dear Mori, B&W, Stardust Studio and Lolita Fashion @ Parkamaya. Besides, 30 lucky fans were also called out to meet Joyce Chu up close and personal. These 30 fans were able to get her autograph too!

The event then proceeded with the media session at Coffee Stain, 3F, Parkamaya.
Parkamaya General Manager, Mr.Walter Ang said that Joyce Chu was brought in to perform as she could represent Parkamaya’s brand image, for being youthful with a touch of k-pop and j-pop in her own defined unique individual style, a match to Parkamaya’s shopper profile.

The event ended with the launch of the Parka-Heroes Collectibles Campaign, Parkamaya’s latest shopper reward campaign where shoppers can earn and collect Parka-Heroes stamps when they shop. These can then be redeemed for exclusively designed Parkamaya premiums.

For full written coverage, please visit:

Published by WLJack.

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