[Sponsored Post] Oktoberfest 2013
October, has finally arrived! The month in which every beer lover
and drinkers have been anticipating every year as it is the month for German
Oktoberfest!
This month, Malaysia leading beer and stout
company Guinness Anchor Berhad (GAB) is
celebrating the iconic German Oktoberfest with a promotion of a special 1 liter
Ceramic Oktoberfest Mug for the consumers! They can enjoy their beloved brews
together using this mug!
Great party, great food, great
fun & Great Beers!
Besides, the drinkers can also look forward
to a series of themed party across the whole country throughout the whole month
of October. The beer lovers can hang out together enjoying decent delicacies
from all over the world and also take part in exciting contest, promotions and
activities which promise great fun. Of course, most importantly, they get to
enjoy GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Oktoberfest Bier, which
is brewed exclusively for the Oktoberfest season.
For more information, you guys can check out
on Oktoberfest Malaysia Facebook to get updates on what you can expect
throughout the month! You will be delighted to see em’!
In the meantime, I think it’s also a great chance for
people to learn more about Oktoberfest, Oktoberfest Beers, and of course
Paulaner! Check out the facts below!
The
Origin of Oktoberfest!
Oktoberfest
was initially a
wedding celebration during the 1810s to commemorate the union between Crown Prince Ludwig (who later on
became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at
Theresienwiese (translated as Therese's meadow / field). This is the main reason
why Oktoberfest is known as ‘die Wiesn’ or ‘the field’ amongst the Germans!
There
were a number of activities and elements which would be carried out during
Oktoberfest celebrations. Some of the notable ones include horse races , street parades, live music,
dancing and last but not least, the appreciation of Munich-brewed beer.
In this day and age, Oktoberfest has really been a
global celebration which is well accepted worldwide. Based on 2011 statistics,
there have been almost 7 million visitors consuming over 7 million litres of
beer and more than half a million chickens during the celebration. The
celebration usually lasts between 16-18 days from middle of September to the
first Sunday of October.
However, for this year (2013), the Oktoberfest festival
proper will run an overall 16 days of cultures, cuisines and beers from 21
September 2013 to 6 October 2013.
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| (Photo credits to : Malaysia Oktoberfest 2011) |
What’s so special about
Oktoberfest Beer?
Oktoberfest beers are special for some
reasons. They must be brewed within the city limits of Munich and must be abide
to the Reinheitsgebot or Bavarian
Purity Law that strictly governs and monitors the production of beer in
Germany. The law has set the limitation on the ingredients which can be used.
All Oktoberfest beers are approximately 13% proof (about 6 %). This means that
these beers are a little bit stronger than the “non-Oktoberfest” beers that the
drinkers usually consume! So everyone who cherishes beers should not miss the
chance to taste great beers!
Paulaner, the “YOUNGEST” of the
Oktoberfest Beers!
Just in case you guys do not know yet, Palaner is first brewed by monks
from the Paulaner monastery in 1634. It was then continued to be made for
almost 380 years. However, it is still the “youngest” of all Oktoberfest Beers.
Anyway, it is unlike the rest of the Paulaner range, Paulaner Oktoberfest Bier
is not a wheat beer but instead it is a lager.
During the Oktoberfest celebration, you can have the golden opportunity to feel
different drinking experience via a number of tents operated during that
time! Paulaner is renowned for three of
its popular tents:
- Armbrustschützenzelt – this tent has a crossbow shooting range available for more than 110 years. (In addition, ‘Armbrust’ actually means crossbow! This totally fits as the name of the tent!)
- Käfer's Wies'n-Schänke – this is a smaller tent that invites VIP visitors from all walks of life to be served with signature gourmet food such as “Käfer-Duck”!
- Winzerer Fähndl – It is a famous tent for the VIPs because of its attention to oompah band called “Nockherberger” and prominent iconic tower with a giant mug of Paulaner sitting atop it.
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(Photo credits to: theatlantic.com)
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Published by WLJack.
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