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Sunday, 6 October 2013

[Sponsored Post] Oktoberfest 2013

[Sponsored Post] Oktoberfest 2013
October, has finally arrived! The month in which every beer lover and drinkers have been anticipating every year as it is the month for German Oktoberfest!

This month, Malaysia leading beer and stout company Guinness Anchor Berhad (GAB) is celebrating the iconic German Oktoberfest with a promotion of a special 1 liter Ceramic Oktoberfest Mug for the consumers! They can enjoy their beloved brews together using this mug!


Great party, great food, great fun & Great Beers!
Besides, the drinkers can also look forward to a series of themed party across the whole country throughout the whole month of October. The beer lovers can hang out together enjoying decent delicacies from all over the world and also take part in exciting contest, promotions and activities which promise great fun. Of course, most importantly, they get to enjoy GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Oktoberfest Bier, which is brewed exclusively for the Oktoberfest season.

For more information, you guys can check out on Oktoberfest Malaysia Facebook to get updates on what you can expect throughout the month! You will be delighted to see em’!

In the meantime, I think it’s also a great chance for people to learn more about Oktoberfest, Oktoberfest Beers, and of course Paulaner! Check out the facts below!


The Origin of Oktoberfest!
Oktoberfest was initially a wedding celebration during the 1810s to commemorate the union between Crown Prince Ludwig (who later on became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field). This is the main reason why Oktoberfest is known as ‘die Wiesn’ or ‘the field’ amongst the Germans!

There were a number of activities and elements which would be carried out during Oktoberfest celebrations. Some of the notable ones include horse races , street parades, live music, dancing and last but not least, the appreciation of Munich-brewed beer.

In this day and age, Oktoberfest has really been a global celebration which is well accepted worldwide. Based on 2011 statistics, there have been almost 7 million visitors consuming over 7 million litres of beer and more than half a million chickens during the celebration. The celebration usually lasts between 16-18 days from middle of September to the first Sunday of October.

However, for this year (2013), the Oktoberfest festival proper will run an overall 16 days of cultures, cuisines and beers from 21 September 2013 to 6 October 2013.

(Photo credits to : Malaysia Oktoberfest 2011)
What’s so special about Oktoberfest Beer?
Oktoberfest beers are special for some reasons. They must be brewed within the city limits of Munich and must be abide to the Reinheitsgebot or Bavarian Purity Law that strictly governs and monitors the production of beer in Germany. The law has set the limitation on the ingredients which can be used. All Oktoberfest beers are approximately 13% proof (about 6 %). This means that these beers are a little bit stronger than the “non-Oktoberfest” beers that the drinkers usually consume! So everyone who cherishes beers should not miss the chance to taste great beers!

Paulaner, the “YOUNGEST” of the Oktoberfest Beers!
Just in case you guys do not know yet, Palaner is first brewed by monks from the Paulaner monastery in 1634. It was then continued to be made for almost 380 years. However, it is still the “youngest” of all Oktoberfest Beers. Anyway, it is unlike the rest of the Paulaner range, Paulaner Oktoberfest Bier is not a wheat beer but instead it is a lager.

During the Oktoberfest celebration, you can have the golden opportunity to feel different drinking experience via a number of tents operated during that time!  Paulaner is renowned for three of its popular tents:

  • Armbrustschützenzelt – this tent has a crossbow shooting range available for more than 110 years. (In addition, ‘Armbrust’ actually means crossbow! This totally fits as the name of the tent!)
  • Käfer's Wies'n-Schänke – this is a smaller tent that invites VIP visitors from all walks of life to be served with signature gourmet food such as “Käfer-Duck”!
  • Winzerer Fähndl – It is a famous tent for the VIPs because of its attention to oompah band called “Nockherberger” and prominent iconic tower with a giant mug of Paulaner sitting atop it.
(Photo credits to: theatlantic.com)

Published by WLJack.

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