MTV LAUNCHES HUNT FOR THE FIRST-EVER MTV WORLD STAGE INSIDER

MTV LAUNCHES HUNT FOR THE FIRST-EVER

MTV WORLD STAGE INSIDER

COOLEST 10-DAY ‘JOB’ FOR US$10,0001 AT MTV WORLD STAGE LIVE IN MALAYSIA 2013

Click to tweet: .@MTVAsia launches coolest 10-day job for US$10K as World Stage Insider #insidews with MTV World Stage Live in Malaysia 2013 #worldstagemy!

MALAYSIA, 1 AUGUST 2013 – MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the hunt for the first-ever MTV World Stage Insider in which the chosen candidate will get the coolest ten-day ‘job’ to be part of the MTV social media team, to represent fans and introduce them to the MTV Experience from the inside, via minute-by-minute updates, videos, tweets, and pictures of MTV World Stage Live in Malaysia 2013, with an engagement fee worth US$10,000.

The campaign targets music fans aged 18 years of age, from Malaysia and around Southeast Asia, who already have an existing blog, an extended social presence (i.e. Instagram, Twitter, Pinterest, Facebook) and ideally have experienced one of the MTV World Stage Live in Malaysia concerts in the last four years.

Tagged as not the usual ‘nine-to-five’ role, the hunt for MTV World Stage Insider was launched today through MTV Asia’s Facebook, Twitter and Instagram accounts and will close on 19 August 2013 at 12pm. The chosen candidate will be announced on 26 August, with the role commencement on 30 August till 9 September.

Applicants are required to submit a creative social media resume in a video or blog entry to MTV, telling or showing MTV what makes them the right candidate for the role; with video lengths no longer than two minutes. Applicants’ submissions with their video or blog links can be on any of their social media platforms tagging to #worldstagemy and #insidews (privacy settings are to be set to public). Video and blog submissions must be titled “Hunt for MTV World Stage Insider”.

“Each year, we challenge ourselves to make MTV World Stage Live in Malaysia bigger and better, where it is not only about showcasing the hottest artists, but creating unique LIVE experiences too. Last year’s show was touted as the most social ever with an on-ground Instagram wall and 10 days of tweet reporting leading up to the event,” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia. “As we celebrate our fifth anniversary this year, we are upping the ante with our fans engagement as we hunt for the personality who will immerse his or herself in the MTV Experience, amplifying that passion and representing the fans by showcasing what they want to see and hear from this much-socially talked about event in Malaysia. We’re looking for the MTV World Stage Insider who possesses the stamina of a Spartan, as it’ll be 10 days of hard, but very fun, work!”

Apart from the attractive engagement fee, the MTV World Stage Insider will get to:

 “Takeover” MTV Asia social media channels – Twitter and Instagram

 Have their blog reposted on MTV World Stage Live in Malaysia 2013’s official site

 Have a ‘backstage pass’2 to MTV World Stage Live in Malaysia 2013

 Connect the MTV Experience with fans

The much anticipated outdoor concert, with a performers’ line-up that includes Robin Thicke, Far East Movement, EXO and Joe Flizzow, takes place at Surf Beach at Sunway Lagoon on Sunday, 8 September. The concert is also expected to attract a live audience of around 15,000 fans.

Hong Leong Bank Berhad is the latest entrant to join the current line-up of sponsors consisting of Sunway Group, Xpax and Suzuki. The event is supported by broadcast partner, Astro and local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.

MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas.

MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

WIN CONCERT PASSES

From now till 27 August, Fans can score free passes to the highly anticipated event by taking part in a real-time and interactive multi-player game on worldstage.mtvasia.com.

For the first time, avid MTV fans can access the game on both the computer and mobile device, gaining around-the-clock opportunities to win the concert passes. MTV is arranging to give away passes as instant wins to participants through multiple game sessions taking place every half hour every day.

Residents of Hong Kong, Indonesia, Singapore and The Philippines will have the chance to win all-expenses paid trips to attend MTV World Stage Live in Malaysia 2013. The online game contest started 29 July and ends 27 August. Contest terms and conditions are available on the website. Fans can also follow the hashtag #worldstagemy for contest tips and updates.

Additionally, sponsors and media partners will be giving out passes through their own promotions.

NEWS UPDATES ON SOCIAL MEDIA

As they count down to MTV World Stage Live in Malaysia 2013, fans can receive first-hand information by following MTV on Facebook, Twitter and Instagram for news updates on MTV World Stage Live in Malaysia 2013.

Facebook: www.facebook.com/mtvasia

Twitter: www.twitter.com/mtvasia

Hashtag: #worldstagemy

MTV World Stage Live in Malaysia 2013 will premiere on Saturday, 21st September 2013 at 10.30am (TH/WIB), 11.30am (SIN/HK/PH) and 12.30pm (MAL).

Notes:

1 Engagement fee for the role excludes Travel & Expenses that will be determined in contract with MTV.

2 Subject to on-the-role brief on rules of engagement and scope of backstage access as an MTV ‘staff’.